Built by Mom, for Rowers
Vidarr started with a mother watching her son grind through practice after practice. Needing performance socks that actually fit an athlete's foot, she built them herself.
Feet First. Performance Always.
Vidarr Athletic Wool Socks Are The Socks Your Feet Have Been Waiting For.
Engineered for serious athletes and built for feet that standard sizes forget. Merino wool performance. Built for the rowing footstretcher and every hard training day beyond it.
Merino Wool, Built to Perform
Naturally moisture-wicking and odor-resistant, so your feet stay dry through the hardest sessions.
Extended Cushion Footbed
Protects against blisters and impact — made for long training, not just a walk to the mailbox.
Sized for Real Athletes
True-to-fit M and L, in Black and Natural. No guessing, no squeezing.
Made in the USA
Responsibly sourced fibers and yarns, manufactured domestically from start to finish.
Read Our Story
Meet Us on the Water
Find Vidarr at Head of the Charles, Head of the Housatonic, and Head of the Schuylkill this October. Come say hi to the founder.
FAQ
What are Vidarr socks made from?
Sourced in the US merino wool blend. This is to help with moisture wicking and temperature regulation. Merino wool is also a naturally odor resistant fiber!
When will my order ship?
Orders placed typically ship within 3 business days. You'll receive a confirmation and tracking email.
Why merino wool for athletic socks?
Unlike synthetic materials, merino wool regulates temperature in both directions, keeping feet warm in the cold and cool during hard training. It also naturally wicks moisture without holding odor.
Where are your products manufactured?
Our products are manufactured in the USA. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.
Can I wear these socks for sports other than rowing?
Absolutely! Vidarr was designed with rowers in mind, but the performance construction works for any athlete who is hard on their feet.
Return Policy
Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.